Fashion Designer Cynthia Rowley Collaborates on Limited-Edition Brooch to Celebrate the New Collection

CINCINNATI--(BUSINESS WIRE)-- Downy is launching Boutique Botanicals, a new line of in-wash scent bead boosters featuring nature-inspired boutique fragrances for your laundry. Crafted by the world-class perfumers at the Downy Fine Fragrance House, the team behind the cult-favorite Unlimited N.26, the collection includes three botanically-driven scents: Citrea, Peonia, and Folia.

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Fashion designer Cynthia Rowley, wearing her limited-edition Downy Boutique Botanicals brooch alongside the collection that inspired it.

Downy Boutique Botanicals draw from the richness of the botanical world, translating the complexity of flowers, herbs, and citrus into fine fragrance for fabric. The new collection is composed with the same craft and artistry as prestige perfumes, delivering a sophisticated, nature-inspired scent that lasts so you can start every day fresh. To mark the launch, Downy tapped fashion designer Cynthia Rowley to design a limited-edition brooch as a wearable expression of scent's role as fashion's most invisible accessory.

"Scent and fashion have always been connected, but this collaboration lets us celebrate that in a new way," said fashion designer Cynthia Rowley. "I was intrigued by the idea of creating a visual representation of fragrance. My family and I have been fans of Downy for years, so designing this brooch to bring Boutique Botanicals to life felt like a full-circle moment."

The Boutique Botanicals Collection includes three nature-inspired scents:

• Citrea – Opens with a bright spark of fresh and luminous clementine, before giving way to the honeyed softness of neroli in full bloom. At its heart is a deep, sensual white musk that wraps every fiber in warmth, leaving behind a fragrance that feels less like laundry and more like a luxury you wear all day.
• Peonia – Softly romantic and richly layered, Peonia begins with the delicate bloom of peony, unfolding into the vibrant sweetness of azalea. A whisper of peppercorn brings an unexpected warmth, creating a fragrance that is soft, enveloping, and endlessly captivating.
• Folia – Crisp and green, Folia is defined by the herbal clarity of basil, brightened by the sunny lift of bergamot. A cool rush of eucalyptus moves throughout, opening across fabrics with a refreshed, quietly vibrant feel. The clean, invigorating fragrance brings a sense of ease and clarity that lingers throughout the day.

"We built Boutique Botanicals on the simple idea that the clothes you wear every day deserve the same sensorial intention as the perfume you put on your skin,” said Benjamin Sattler, Vice President of North America Downy. “Scent is one of the most personal ways to express yourself, and now that can start with your laundry."

Starting now through July 9, consumers can enter the Cynthia Rowley x Downy Boutique Botanicals Sweepstakes for a chance to win the Cynthia Rowley brooch at BotanicalsSweeps.com. The Downy Boutique Botanicals collection is available nationwide with an MSRP of $15.97. To use, add the desired amount to the washing machine drum before adding clothes. Safe for all washable fabrics. For more information, visit www.downy.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age or older as of the last day of the month prior to date of entry. The Cynthia Rowley x Downy Boutique Botanicals Sweepstakes starts at 10:00 a.m. ET on 6/9/2026 and ends at 11:59 p.m. ET on 7/9/2026. Sponsored by The Procter & Gamble Distributing LLC. For full rules visit BotanicalsSweeps.com.

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Source: Procter & Gamble