Harley-Davidson to move Revolution Max production back to US facilities
Harley-Davidson Inc. (NYSE: HOG) announced it will relocate production of its Revolution Max motorcycle platform for North America from overseas facilities back to the United States. The transition will bring manufacturing operations to company facilities in Pennsylvania and Wisconsin.
The production move is scheduled for completion before Model Year 2028 production begins in 2027. The company expects to manufacture over 100,000 motorcycles at its York, Pennsylvania facility in 2027.
The relocation will return machining, powertrain assembly, painting, and final vehicle assembly operations to US facilities. The Revolution Max platform includes Pan America, Sportster S, and Nightster motorcycle models.
According to the company statement, the decision was influenced by changes to US trade policy under the Trump Administration and shifts in the global trade environment. Harley-Davidson characterized the move as part of its "Back to the Bricks" strategy and said the decision had been months in development.
Bill Davidson, Vice President and Special Advisor to CEO Artie Starrs, said the production move represents "another important step in getting back to the bricks, investing in American manufacturing." Davidson serves as Global Brand Ambassador for the company.
The Milwaukee-based motorcycle manufacturer stated the transition will support additional American manufacturing and union jobs at its Pennsylvania and Wisconsin facilities. Harley-Davidson has maintained US motorcycle production operations for 123 years.
The company noted in forward-looking statements that actual results regarding the production transition timeline and manufacturing capabilities could differ from projected expectations.
