Enhanced (NYSE: ENHA) reported that its inaugural Enhanced Games generated global media coverage reaching over one billion people and increased its owned-media audience by 884% compared to the previous four-month period.

The company said the games, held May 24, 2026, at Resorts World Las Vegas, were featured nearly 4,000 times by independent media outlets between January and May 2026. These publications reached a combined 16.7 billion total unique monthly visitors, while global broadcast coverage delivered an estimated reach of approximately 932 million people.

Enhanced reported that the attention from the games is converting into customers for its Live Enhanced consumer health platform. The company said it is seeing improved marketing efficiency and that athlete-led campaigns are outperforming traditional advertising across engagement and conversion metrics.

"On May 24th, the world tuned in to watch the Enhanced Games. Now we are beginning to see that attention convert into new customers, generating revenue growth across our consumer platform," said Maximilian Martin, CEO of Enhanced.

At the games, competing athletes with an average age of 30 achieved 21 personal bests. Swimmer Megan Romano broke her previous 50m freestyle personal best of 24.98 seconds, set in 2013, with a time of 24.55 seconds.

Enhanced secured approximately $32 million of sponsorship contract value for the inaugural games. The company said it has a growing pipeline of brands expressing interest following the event.

The Live Enhanced platform provides telehealth services focused on performance optimization in areas including recovery, longevity, and vitality. Enhanced plans to provide additional details on the platform with its second-quarter results expected in mid-August.