Teads (NASDAQ: TEAD) announced the integration of its Audience Planning API into Havas Media Network's Converged.AI platform, according to a company statement. The integration allows media planners to activate audiences directly from Havas' planning environment into Teads Ad Manager.

The partnership represents Teads' first agency integration for audience activation built on an agency platform. Planners can define audiences within the Converged.AI platform and push those definitions directly into Teads Ad Manager without manual rebuilds.

"This integration strengthens Converged.AI's ability to translate audience strategy into execution with precision and transparency," said Jamie Seltzer, Global Chief Data & Technology Officer at Havas Media Network. "By combining Match.AI with Teads' embedded Audience API, we activate audiences at scale and with confidence."

The system maintains audience definitions from planning through execution using automatic taxonomy alignment. Havas Media Network's Match.AI solution ensures audiences are matched using the same definitions originally submitted by planners.

Activation runs across Teads' network of more than 10,000 global supply partners, reaching over 2.5 billion consumers. The platform operates with a cookieless-by-default approach that powers the majority of targeted campaigns.

The integration offers one-step activation from Converged.AI into Teads Ad Manager, eliminating manual rebuilds. Audience definitions are replicated exactly across mobile, desktop, and connected TV channels. Automatic taxonomy mapping aims to boost match rates and addressable reach.

The Converged.AI integration with Teads' Audience API is operational across France, Germany, Italy, Spain, the United Kingdom, and the United States. The companies plan to activate additional markets in the future.

Teads is an omnichannel advertising platform partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York with approximately 1,700 employees in over 30 countries.