Hershey to streamline US businesses

March 16 (Reuters) - Hershey ‌said on ​Monday ​it would unify its U.S. businesses, bringing its sweet, salty and protein ‌portfolios under a single roof, as the ⁠chocolate maker looks to simplify operations.

Other major packaged‑food ‌makers, including Nestle and ‌Campbell's, have also recently pursued similar streamlining efforts across their businesses.

* It is the ​first time the maker of Reese's and SkinnyPophas consolidated brand marketing, category strategy and ⁠consumerinsights across its U.S. businesses. * Hershey has been navigating higher ​costs, linked to cocoaand sugar, by selectively raising prices, altering packaging,even as it ​battles sluggish consumer spending ‌on indulgentconfectionary products. * The company said the new model aims to scale ⁠thecommercial strengths of its confectionery brands at par with itssalty and protein offerings. * Effective immediately, Hershey ⁠U.S. President AndrewArchambault will take on an expanded role, ​overseeing the entiredomestic portfolio, including commercial planning, customerrelationships and retail execution; Nitin Jain will join aschief strategy ‌and transformation officer and report directly tothe CEO. * In August last year, ‌former Wendy's chief Kirk Tanner tookthe helm ⁠at Hershey, replacing Michele ‌Buck, who ​was the CEO foreight years.

(Reporting by Savyata Mishra in Bengaluru; Editing by Shinjini ‌Ganguli)

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