Vserv Bullish on Growth; Launches Its Commerce Platform

Enables Telcos and DTH companies to transact via mobile ads

MUMBAI, India--(BUSINESS WIRE)-- Vserv, the leading smart data platform for mobile marketing in India and Southeast Asia, today announced its entry into the burgeoning commerce space. In an industry-first move, Vserv will now provide an end-to-end solution for Telcos and DTH operators, right from discovery of customers to transaction of services. This game changing step will empower consumer-facing companies to utilize the combined power of Vserv Smart Data™ platform and commerce solution.

The Vserv commerce solution works on a four-pronged approach:

• Discovery - Identifying the right user with Vserv Smart Data™
• Promotion - Engaging the user with segmented offers
• Payment - Enabling seamless transaction for the user
• Activation - Quick and easy activation of the service

For Telcos this translates in enhanced ARPU and DTH operators will witness increased subscriptions.

Commenting on the launch of the commerce solution for Telcos and DTH, Dippak Khurana, Co-Founder & CEO, Vserv, said, “We saw the opportunity to redefine relevance, simplicity and convenience of these services for the customer. Vserv’s massive reach of 120M unique users in India combined with this commerce solution creates a disruptive development in the mobile Internet ecosystem. While our Smart Data platform is a revolutionary offering for mobile marketing, with our commerce solution, we now complete a user’s journey from intent to purchase. This unique proposition provides a powerful opportunity for consumer-facing companies who are seeking to tap into the growing mobile internet user base.”

“We have always challenged the status quo and this offering is a gigantic leap towards bringing a radical shift in the ecosystem,” added Khurana.

The total revenue of Telco and DTH services in India stood at around $31B USD in 2014, and is currently growing at a rate of 10% per annum. Within this, the share of digital commerce is close to 10% and is expected to grow by 300% in the next 4 years. This growth will be fueled by the rapidly expanding Internet user base, which is expected to reach 500M users by 2018, 80% of which will be contributed by mobile users. With the largest mobile internet user base in India and its unique proposition of enabling commerce for consumer-facing companies, Vserv is strategically positioned to capture a sizeable market share.

About Vserv

Vserv is the leading smart data platform for mobile marketing and commerce. The platform has the largest mobile internet user base in India & Southeast Asia with unique and rich insights on these users. Vserv’s revolutionary platform transforms big data to smart data, empowering companies to achieve sharper results. Founded in 2010, Vserv has over 500M unique user profiles globally, and is backed by Maverick Capital, IDG Ventures India & Epiphany Ventures.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150518005329/en/

Vserv
Rachita Vaid
[email protected]
or
Kristen Tischhauser, 310-994-6441
[email protected]

Source: Vserv

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