The Lowcountry Kicks Off 2015 The Fit Family Challenge

• Program provides incentives for families to get out and get active
• Partners include Lowcountry Parent Magazine and CVS/pharmacy
• Participants can win prizes for healthier lifestyles
• Program challenges South Carolina residents to exercise 3 million minutes

CHARLESTON, S.C.--(BUSINESS WIRE)-- For the second consecutive year in an effort to promote healthy, active lifestyles, Coca-Cola is partnering with Lowcountry Parent magazine and CVS/pharmacy in an 8-week program in which South Carolina residents are challenged to get out and get active!

To participate and be eligible to win prizes, residents need to sign up at myfitfamilychallenge.com. Based on participation, families earn points for a chance to win prizes during the 8-week challenge period, May 5-June 29. To help promote the Fit Family Challenge, Coca-Cola has invested more than $125,000 on the program’s implementation.

Participants can also find support via blogs, expert advice, wellness tips and information on free exercise classes through the Lowcountry Parent website http://www.lowcountryparent.com/health and www.musc.edu/ffc.

“At Lowcountry Parent, we believe children are our greatest treasure and they deserve to be healthy and happy. The Fit Family Challenge is a positive way to reach families in our community with an encouraging message about the benefits of a healthy lifestyle,” says Genni Choate, marketing coordinator of Lowcountry Parent.

“The Fit Family Challenge is just one more example from The Coca-Cola Company that shows our commitment to dealing with today’s important issues. We believe that to seriously address obesity, there needs to be an open and honest dialogue, coupled with a comprehensive approach toward promoting nutrition and physical exercise,” said Alison Patient, sr. director, corporate affairs, Coca-Cola Bottling Company Consolidated. “In 2014, more than 10,000 South Carolinians participated in the Fit Family Challenge logging more than 2.6 million minutes of activity. In 2015 we’re challenging South Carolina residents of all ages to increase their commitment to a healthy active lifestyle by exercising more than 3 million minutes.”

“Over 10,000 South Carolinians participated in this challenge last year and I believe this year will see even more participation,” said councilmember Mike Seekings. “I support the Fit Family Challenge and its efforts to boost awareness of the importance of eating healthy and exercising daily. And I know that Charleston area families will get out there and get moving!”

“CVS/pharmacy is committed to helping people on their path to better health, so we are pleased to support the Fit Family Challenge by raising awareness about the importance of exercise, a well-balanced diet and getting enough rest,” said David Purdy, area vice president, CVS/pharmacy.

“A healthy lifestyle starts with proper nutrition and daily exercise,” said Rozalynn Goodwin, vice president for community engagement for the South Carolina Hospital Association. “The South Carolina Hospital Association applauds and supports the Fit Family Challenge brought to you by Lowcountry Parent and Coca-Cola as this program helps to raise awareness of this critical issue.”

“Programs like the Fit Family Challenge are a critical component in educating the public on the importance of daily exercise. Through this effort and others we can begin turning around the epidemic of obesity in South Carolina and throughout the country,” said Susan L. Johnson, director of health promotion, Medical University of South Carolina.

Headquartered in Charlotte, NC, Coca-Cola Consolidated is the nation’s largest independent Coca-Cola bottler with franchise territories in 12 states.

Learn more about Coca-Cola Consolidated at www.cokeconsolidated.com, and be sure to follow us on Facebook, Twitter and Instagram!

## Lowcountry Parent Fit Family Challenge brought to you by Coca-Cola##

Coca-Cola Consolidated
Alison Patient, 704-905-6684
[email protected]

Source: Coca-Cola Consolidated

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