Sports Authority Launches New BodyFit App

New app provides exercise tutorials and educates consumers on how to use BodyFit by Sports Authority branded products

ENGLEWOOD, Colo.--(BUSINESS WIRE)-- Sports Authority, one of the largest full-line sporting goods retailers in the United States and Puerto Rico, announced today that it has launched its new BodyFit Personal Training app. This free app gives customers exclusive access to over 100 fitness training videos and provides guidance on how to use BodyFit equipment.

“Our new BodyFit App is a free personal training app that offers exclusive and original exercise videos guided by professional fitness instructor Laura Wilson,” stated Stephen Binkley, Executive Vice President and Chief Merchandising Officer at Sports Authority. “We are thrilled about the launch as it complements our newly redesigned BodyFit fitness accessory line, making fitness more accessible than ever to our customers.”

The redesigned BodyFit line is made for athletes of all levels and focuses on three areas of fitness:

• Activate– Prepares the body for workout; maximizing the training effects and preventing injury
• Train– Builds strength, power and conditioning for a lean and toned body
• Recover – Provides post-training recovery for the body, reduces post-workout soreness and returns the body to a pre-training state

Each product within the BodyFit line falls into the three categories, with updated packaging and corresponding videos to provide customers with the information they need to purchase the best product for achieving their individual fitness goals.

Members of The League by Sports Authority who buy BodyFit products November 1-8 will receive 3X points. Customers are encouraged to download the BodyFit App for free on iTunes or Google Play. Visit www.sportsauthority.com/bodyfit for more information and to shop online.

About Sports Authority

Headquartered in Englewood, CO, Sports Authority is one of the largest full-line sporting goods retailers, with 467 locations across 41 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a qualifying period. For a list of store locations and information, or to shop online, visit sportsauthority.com. Follow Sports Authority on Facebook facebook.com/SportsAuthority and Twitter twitter.com/SportsAuthority.

View source version on businesswire.com: http://www.businesswire.com/news/home/20151102005523/en/

Media Contact
ICR
Kaitlin McEwan, 646-277-1269
[email protected]

Source: Sports Authority

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