Shelly Schaffer Appointed Chief Financial Officer Of Catalina

ST. PETERSBURG, Fla., Oct. 5, 2015 /PRNewswire/ -- Catalina, the personalized digital media company, today announced that Shelly Schaffer has been appointed Executive Vice President and Chief Financial Officer. Schaffer brings over 20 years of financial, operational, strategic and investor-related experience with global companies, including Yahoo!, Coca Cola, Nestle and Mercury Interactive, to her new role leading worldwide financial functions, strategy and corporate development for Catalina.  

"Catalina continuously evolves the way it leverages data to deliver powerful insights that enable its brand and retail partners to lead the way in an increasingly competitive marketplace," said Schaffer. "I'm honored to be part of the team building upon Catalina's incredibly strong financial foundation and effectively investing our resources to drive innovation and growth." 

Schaffer comes to Catalina from Silicon Valley-based Simply Hired, Inc., where she served as EVP and CFO, overseeing finance, legal and talent operations. Previously she served as EVP and CFO at Support.com; VP of Corporate Operations Finance at Yahoo! Inc.; and in a variety of financial roles of increasing responsibility for Mercury Interactive, which was acquired by Hewlett Packard during her tenure. She has also held financial leadership positions for The Coca Cola Company and the Nestle Beverage Company.

"Shelly is an accomplished leader with extensive financial experience and a strong CPG background," said Catalina CEO Jamie Egasti. "Her years in Silicon Valley helping tech and data-driven companies efficiently scale and grow will be immensely beneficial to Catalina as we continue to pioneer breakthroughs in media and insights that enable our partners to engage every consumer everywhere."

Schaffer holds an MBA in finance and marketing from the University of South Florida and a B.S. in economics from Florida Southern College. 

About Catalina

Catalina's personalized digital media drives lift and loyalty for the world's leading CPG retailers and brands. Catalina personalizes the consumer's path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.Catalinamarketing.com or follow us on Twitter @Catalina.

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SOURCE Catalina