Rockbridge Growth Equity Closes RB Equity Fund III

$360 Million Fund Exceeds Target

DETROIT, Sept. 8, 2025 /PRNewswire/ --Rockbridge Growth Equity Management, L.P. ("Rockbridge"), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, today announced the close of RB Equity Fund III, L.P and RB Equity Fund III-A, L.P. (collectively "Fund III") at more than $360 million, bringing assets under management to over $1.7 billion.

Fund III, which exceeded its $350 million target, will seek to invest in companies across four sectors in which Rockbridge and its predecessor entities have nearly 20 years of investment experience: e-Commerce and Marketing Services, Financial Services and Fintech, Tech-Enabled Products and Services, and Digital Media. 

Fund III attracted commitments from a diverse mix of existing and new investors, including fund-of-funds, public pensions, insurance companies, consultants, multi-family offices, CEOs, founders and industry executives.

"Rockbridge is proud to have closed Fund III above our target and our previous Fund II, which is validation of our sector-focused strategy and investment track-record," said Brian Hermelin, Co-founder and Managing Partner at Rockbridge. "We are very grateful for the support from both our long-time and new investors and are eager to work with new companies that can benefit from our deep industry and operational experience."

Fund III is invested in four platform companies to date: 

• CheckedUp – an operator of one of the largest digital advertising networks for pharmaceutical and medical device companies at the Point of Care in the United States
• AcquireUp Marketing – a provider of technology-enabled marketing solutions for financial advisors  
• Vici Media  - a marketing technology company providing white label digital marketing and advertising solutions to small and medium-sized businesses through traditional local media companies and independent agencies nationwide
• FormativGroup - an enterprise application services and solutions platform helping mid-market businesses modernize their operations by integrating applications, streamlining data architecture and enabling AI-driven workflows

"We're excited about the companies we've already invested in from Fund III and are optimistic about future opportunities," said Kevin Prokop, Co-founder and Managing Partner at Rockbridge. "Rockbridge believes in developing strong partnerships with our management teams to unlock growth and innovation, and we're proud of the companies we've helped to build over our decades of investing."

Since its founding in 2007, Rockbridge has benefited from its strategic relationship with the Rock Family of Companies, which include companies such as Rocket Mortgage, Stock X, Redfin, the Cleveland Cavaliers and more than 100 other companies. Rockbridge's relationship with the Rock Family of Companies allows the firm to leverage technology and other capabilities to provide value to its portfolio companies.

Since its inception, Rockbridge has successfully deployed $1.3 billion of capital, including co-investor equity. It currently manages a portfolio of 13 companies.

Lazard acted as the exclusive placement advisor to Fund III, and Kirkland & Ellis LLP served as legal counsel.

About Rockbridge Growth Equity 

Founded in 2007, Rockbridge Growth Equity is a middle-market private equity firm committed to helping both founder-operated and established companies accelerate growth and build long-term, sustainable value. Rockbridge combines the flexibility of a financial sponsor with the benefits of a strategic partnership by leveraging the firm's relationship with the Rock Family of Companies, which provides access to industry and functional expertise. Rockbridge has regulatory assets under management of over $1.7 billion across its target sectors: e-Commerce and Marketing Services, Financial Services and Fintech, Tech-Enabled Products and Services, and Digital Media. For more information, please visit www.rbequity.com.

Media contact:
Jennifer Hurson
Lambert
845-507-0571
[email protected] 

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SOURCE Rockbridge Growth Equity