Pandora Completes Acquisition of Next Big Sound

OAKLAND, Calif.--(BUSINESS WIRE)-- Pandora (NYSE: P), the leading Internet radio service, today announced it has completed its acquisition of leading online music analytics provider, Next Big Sound, for an undisclosed sum. This acquisition gives Pandora a powerful analytics tool used by tens of thousands of music makers, labels and marketers looking for data and insights about artists and their fans.

Next Big Sound’s capabilities augment Pandora’s data-driven Artist Marketing Platform for music makers, featuring both Artist Insights as well as Artist Audio Messaging. Similarly, Pandora’s data, which reflects insights from nearly 80 million active monthly users, will be added to Next Big Sound’s offering and deliver an unprecedented trove of information to the music industry.

For more about Pandora’s acquisition of Next Big Sound, check out our blog.

ABOUT PANDORA

Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every day to hear music they love. www.pandora.com | Pandora Blog | Pandora LinkedIn | @PandoraPulse

ABOUT NEXT BIG SOUND

Launched in 2009, Next Big Sound is the leading provider of online music analytics and insights tracking hundreds of thousands of artists around the world. Next Big Sound gathers social, sales and streaming data into one central platform. Sources range from Facebook and Twitter, to Wikipedia, artist websites, Spotify, YouTube, and iTunes. To put this information into context, event data such as concerts, release dates, television appearances and press mentions are incorporated, as well as the rich demographic data that helps artists become better acquainted with their fan base. Next Big Sound is used by tens of thousands of individual bands and managers as well as the biggest labels, distributors and brands in the world. Next Big Sound powers the Social 50 and Next Big Sound branded chart for Billboard and is based in NYC.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150701006409/en/

Pandora
Dominic Paschel, 510-842-6960
Corporate Finance & Investor Relations
[email protected]
or
Erika White, 847-814-2151
Pandora Corporate Communications
[email protected]

Source: Pandora

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