Kraft Wants You to #LieLikeAParent

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Lies are a common ground for parents and Kraft has a new one to help get kids to eat veggies

Introducing Kraft Salad “Frosting,” ranch dressing disguised in a frosting tube

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Let’s be honest, parents lie to their kids. It is their secret weapon in parenting, especially when it comes to food. In fact, 63% of U.S. parents admit to telling instrumental lies to get their kids to clean up their plates*. Sometimes an innocent, smart lie is just the only way, especially as 75% of American kids eat salad only once a week**.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190610005034/en/

(Photo: Business Wire)

Kraft is introducing Kraft Salad "Frosting," its Kraft Classic Ranch Dressing disguised in a frosting tube, giving parents a hand in upping their lie game.

“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” says Sergio Eleuterio Head of Marketing for Kraft, “Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad 'Frosting' is one lie you won’t feel bad telling your kids.”

According to a recent study, Ranch dressing is the most popular dressing in the United States*** and kids will eat anything with frosting, right? It’s a match made for dinnertime bliss. Now, convincing children to eat salad, broccoli and carrots may be a whole lot easier. Just add Kraft Salad “Frosting.”

For a chance to win a limited edition Kraft Salad “Frosting”, parents across the country are asked to share their best parent lies on Twitter using #LieLikeAParent and #contest, and Kraft will select 1,500 winners based on likes and originality and send them a free sample. Check all the details at www.KraftLieLikeAParent.com.

NO PURCHASE NECESSARY TO ENTER OR WIN. Begins at [time) CT on 6/10/19 and ends at 11:59 PM CT on 6/14/19. Open to legal residents of the 50 U.S & D.C., 18 years old and older or who have reached the age of majority in his or her state of residence. PRIZE/VALUE: (1,500) Kraft Salad Frosting; ARV: $2.79 Total ARV: $4,185. Void where prohibited. See Official Rules at KraftLieLikeAParent.com to enter and for complete details. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601.

*International Journal of Psychology, 2012
** The NPD Group/National Eating Trends;2 YE Nov’ 2018
*** https://www.nytimes.com/2018/09/18/dining/ranch-dressing-history.html

ABOUT THE KRAFT HEINZ COMPANY

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.