Fruition Partners Announces Acquisition of The Memory Company

DENVER, Aug. 25, 2025 /PRNewswire/ -- Fruition Partners, a Denver-based private equity firm, announced today the acquisition of The Memory Company (TMC), a leading founder-owned innovator, producer, and licensee of sports and consumer-branded merchandise, specializing in high-quality drinkware and home décor products. Fruition Partners is acquiring TMC from founder Charles Sizemore, who will continue as a significant investor in the company.

Founded in 1998, The Memory Company is a leading developer and distributor of licensed consumer drinkware, home décor, and related hard goods products, serving major retailers and e-commerce platforms. TMC holds long-standing licensing agreements with major U.S. sports leagues such as the NFL, MLB, and NCAA, with an average tenure of over 25 years, as well as other globally recognized consumer brands. TMC is a rapidly growing business driven by deepening penetration with key accounts and strong visibility through programmatic purchasing cycles. TMC sets itself apart through its broad portfolio of top-tier licenses, trend-driven product innovation, and strong retail relationships. Fruition will build on TMC's success by supporting continued growth with both new and existing partners, while protecting and enhancing its strategic licensing position in an increasingly IP-conscious market. TMC is headquartered in Phenix City, AL. For further information, visit www.memorycompany.com.

Mac Hampden, Partner and co-founder of Fruition Partners, said, "We are very impressed with the company Charles has built, establishing TMC as a high product quality company with broad, tenured retail relationships and a responsive supply chain. In concert with Charles, we have identified numerous actionable growth initiatives and potential add-ons with adjacent products, expansionary retail channels, and additional licenses. With the proliferation of online counterfeits and low-quality products, licensors are increasingly protective of their intellectual property and selective in which licensees with whom they partner. We look forward to further scaling the business by offering best-in-class products that solidify TMC's competitive position as a consumer products licensee of choice."

KeyBank N.A. served as the sole lender on this transaction to Fruition Partners, providing senior secured credit facilities to The Memory Company. Proceeds from the facilities were used to fund the acquisition of The Memory Company, support working capital requirements, and cover transaction costs.

About Fruition Partners
Fruition Partners is a growth-oriented private equity firm that partners with founder-led and family-owned companies to accelerate their next phase of development. With deep expertise in scaling businesses organically and through M&A, the firm focuses on category-defining platforms with durable competitive advantages. Fruition Partners is dedicated to supporting entrepreneurially minded management teams in building exceptional businesses. The firm emphasizes long-term partnership over portfolio volume, providing focused support and strategic alignment. Fruition's investment philosophy centers on backing bold visions, enabling execution of transformative growth plans while maintaining strong alignment and integrity throughout the process. For more information, please visit www.fruitionpe.com.

Contact : Chris Tofalli
Chris Tofalli Public Relations, LLC
914-834-4334

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SOURCE Fruition Partners