Dylan’s Candy Bar Teams with Clutch to Build Sweet Loyalty Program

Candy pioneer partners with Consumer Management innovator to develop industry-leading rewards program to develop stronger customer relationships and enhanced brand experience.

PHILADELPHIA--(BUSINESS WIRE)-- Clutch, a pioneering Consumer Management platform delivering consumer intelligence and engagement solutions to premium brands, announced today the launch of the Dylan’s Candy Bar Sweet Rewards loyalty program. Dylan’s Candy Bar is a chain of boutique candy shops found in select locations that include New York City, East Hampton, Los Angeles, Chicago and Miami Beach. Their selection of over 7,000 worldwide candies can be purchased online at dylanscandybar.com

The Sweet Rewards loyalty program from Dylan’s Candy Bar is designed to help identify and understand their core customers in order to connect with them to develop deeper relationships. The program also provides valuable point rewards to members for their loyal interactions with the brand.

As Tushar Adya, COO and President of Dylan’s Candy Bar, explained, “We have a tremendous amount of customers who initially engage our brand at a store level, so connecting with them after this experience to drive value and earn loyalty is critical. Our Sweet Rewards loyalty program, powered by Clutch, is a critical component of this strategy allowing us to develop meaningful, ongoing relationships with them. Clutch’s extensive experience with marquee specialty brands made them the ideal partner for our business.”

“We’re tremendously excited to work with a premier brand like Dylan’s Candy Bar, which has an inherent affinity with their customers that can be built upon,” explained Brad Marg, Chief Operating Officer of Clutch. “Incorporating a custom, strategic rewards program focused on connecting and developing deeper relationships with their consumers makes tremendous sense to deliver greater value to both their customers and their brand.”

Customers can both earn and redeem Dylan’s Candy Bar Sweet Rewards loyalty program with both online and at in-store locations. Visit DylansCandyBar.com to learn more and signup for the program.

About Clutch

Clutch empowers consumer-focused businesses to identify, target and engage their Most Valuable Customers (MVCs). The company’s advanced Consumer Management (CM) platform integrates traditional point-of-sale (POS) and ecommerce data, along with consumer social and mobile activity to create more meaningful engagements, longer-lasting relationships and most importantly, more successful customers. Headquartered outside of Philadelphia, Pa., Clutch supports over 750 retailers globally and more than 45 million consumer accounts. Clutch is a proud partner company of Safeguard Scientifics (NYSE: SFE) and Ben Franklin Technology Partners. For more information please visit clutch.com, follow Clutch Holdings on LinkedIn or follow @ClutchSuccess on Twitter.

About Dylan’s Candy Bar

Dylan’s Candy Bar was founded in 2001 by Dylan Lauren with a mission to awaken the creative spirit and inner child in everyone. Renown for merging the worlds of art, fashion and pop culture with candy, Dylan's Candy Bar is the pioneer in changing the way we see candy. As the largest state-of-the-art sweets emporium and candy lifestyle brand, Dylan's Candy Bar is not your average "candy store." The modern day candy land is home to over 7,000 candies from around the world, making it the most popular destination for the ultimate sugar rush experience.

Dylan's Candy Bar stores are currently located in New York City, Los Angeles, East Hampton, Miami and Chicago as well as several wholesale venues around the country. Dylan's Candy Bar plans to continue expanding to major cosmopolitan cities in the U.S. and worldwide. For more information please visit DylansCandyBar.com

View source version on businesswire.com: http://www.businesswire.com/news/home/20150609005388/en/

Gregory FCA for Clutch
Matt McLoughlin, 610-228-2123
[email protected]

Source: Clutch

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