Diagnostic Imaging Gets Down to Business

NORWALK, Conn., March 16, 2015 /PRNewswire/ -- UBM Medica US announces that Diagnostic Imaging, a leading online community for medical imaging professionals, has published the first edition of its new series "Business of Radiology."

It's no longer enough for radiologists to be expert physicians, they have to understand the business of health care as well. The "Business of Radiology" series will focus on specific aspects of business (think an MBA for radiologists) and how they affect radiology.

The first edition of the series focuses on marketing and educates radiologists about everything from the basics of marketing to why marketing matters.

"As health care changes, it's especially important for radiologists to feel comfortable with the dynamics of business," said Liza Haar, editor of Diagnostic Imaging. "Our first edition on marketing tells radiologists to take control of marketing themselves, because whether they have a specific plan or not, their marketing began as soon as they opened their doors."

About UBM Medica USAddressing today's healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, via custom programs and live events. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers and payers resulting in improved quality of care for patients around the world. Through journals, magazines, online communities, live and digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Online communities include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, RheumatologyNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect which, through a range of aligned interactive environments, both physical and digital – increases business effectiveness for both customers and audiences through meaningful experiences, knowledge and connections.  Headquartered in New York, UBM Connect brings together UBM's healthcare business, UBM Medica US; UBM Canon's advanced design and manufacturing event, online and print brands; UBM Connect New York's catering, cruise shipping, customer management, and fine, specialty and custom chemical communities; and UBM Mexico's concrete show.  For more information, visit www.UBMMedicaUS.com.

About UBM plcUBM plc is a global events-led marketing services and communications company.  We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content.  Our 5,500 staff in more than 30 countries are organized into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news.

Media contact:Jason J. GoldenContent Marketing Manager203-523-7040[email protected]

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SOURCE UBM Medica US