Blue Calypso Improves Balance Sheet by Eliminating All Debt

DALLAS, Jan. 15, 2015 (GLOBE NEWSWIRE) -- Blue Calypso, Inc., (OTCBB: BCYP), developer of patented mobile consumer engagement and social advocacy solutions for retailers and product manufacturers, announced today that it had successfully completed the conversion of all of its outstanding 10% convertible debentures. During November and December 2014, the Company entered into agreements with the holders of such debentures adjusting the conversion prices to approximate the market price of the Company's common stock at such time.

"We are pleased that our recent debt conversion allows the company to begin 2015 debt free," Andrew Levi, CEO of Blue Calypso stated. "Our innovative mobile engagement solutions, as well as the development expertise of BC Labs, puts Blue Calypso in a great position for the coming year. We are confident that these core services in addition to our ongoing patent strategy will continue to drive the business towards profitability."

About Blue Calypso, Inc.

Blue Calypso, Inc. (BCYP) develops and delivers mobile engagement and social advocacy solutions for retailers and product manufacturers using its patented portfolio of products including Mobile ADvantage™ DashTAGG® and SocialECHO™. The Company employs their unique platform to connect consumers to brands, drive store traffic, increase shopper spend and shorten the path-to-purchase. The Blue Calypso platform includes extensive big data analytics, tracking consumer engagement such as the spread of shared content, attribution, geo-location and offer redemption. Brands on this platform have key insight into the performance of their content and the sentiment of their customers in real-time. For more about the Company please visit www.bluecalypso.com

CONTACT: Blue Calypso, Inc. Laurie Stovall 800-378-2297 [email protected]

Corporate Services Advisor Merriman Capital, Inc.* Alexandra Petek 415-248-5681 [email protected] *Member FINRA / SIPC

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