BURGER KING® Restaurants Brings Back Chicken Fries to Menu Permanently

Chicken Fries Are Now a Permanent Menu Item at BURGER KING® Restaurants Thanks to Outspoken Fans

MIAMI--(BUSINESS WIRE)-- If you’re one of the millions of obsessed Chicken Fries fans, you should probably sit down. Today, BURGER KING® restaurants bring back their highly-coveted Chicken Fries to participating restaurants nationwide for good, once and for all. Chicken Fries are made with white meat chicken coated in a light crispy breading and seasoned with savory spices and herbs.

The recent resurgence began with Gloria, the unbiased chicken who traveled to BURGER KING® restaurants one by one to determine whether that specific location would serve Chicken Fries on the day of her visit. The excitement was so palpable that following the tour, there was only one card to play and that was to make Chicken Fries available for everyone, for good.

“The conviction of Chicken Fries fans never ceases to amaze us," said Eric Hirschhorn, Chief Marketing Officer North America, Burger King Corporation. “Chicken Fries have taken over their brains, not to mention, their appetites. So we’re happy to tell devoted fans, and newbies alike, that we’re giving them exactly what they asked for: Chicken Fries are back for good.”

While Chicken Fries may be timeless, it is 2015 and who uses words anymore? Emojis rule the roost today, especially for Chicken Fries fanatics. So the BURGER KING® brand has created a Chicken Fries emoji keyboard that will be available starting today in the iTunes App Store and Google Play store at http://bit.ly/BKkeyboard.

Chicken Fries are now available at participating BURGER KING® restaurants nationwide at the recommended price of $2.89 for nine pieces per order. Fans can also find them on the menu paired with fries and a drink as a combo meal. Shaped like fries, Chicken Fries are perfect for dipping in any of the BK® restaurant’s delicious dipping sauces including BBQ, Honey Mustard, Ranch, Zesty, Buffalo and Sweet & Sour.

About Burger King Corporation

Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in approximately 14,000 locations serving more than 11 million guests daily in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE: QSR) one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 18,000 restaurants in approximately 100 countries and U.S. territories. To learn more about Burger King Corporation, please visit Burger King Corporation’s website at www.bk.com or follow us on Facebook and Twitter.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150323005592/en/

ALISON BROD PUBLIC RELATIONS
Brooke Scher Mogan, 212-230-1800
[email protected]
[email protected]

Source: Burger King Corporation

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