Aussie Launches Its Playful New 'End Your Dry Spell' Campaign

New Campaign Uses Actual Customer Reviews to Let America Know Just How Satisfied They Will Be After Trying 3 Minute Miracle Moist

CINCINNATI--(BUSINESS WIRE)-- For over 35 years, Aussie, a P&G company, and leader in hair care and deep conditioning, has been saving women from dried out strands with the help of their cult-favorite deep conditioner, 3 Minute Miracle Moist. Today the brand unveiled its new ‘End Your Dry Spell’ campaign featuring real reviews of the deep conditioner from actual women, to show just how quick and easy it is to get silky smooth hair.

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The new commercials, set to run in select markets and online, show a woman at the beach touting the benefits of Aussie 3 Minute Miracle Moist by narrating real customer reviews of the product. The woman’s flirty attitude, in tandem with the spirited customer reviews, lends itself to the brand’s cheeky nature. The commercials end by inviting viewers to give it a try and share how they like 3 Minute Miracle Moist.

“We are so excited to launch the ‘End Your Dry Spell’ campaign. Aussie is all about easy, so instead of telling women why they should try 3 Minute Miracle Moist, we used real-life product reviews and let them speak for themselves,” said Jodi Allen, VP & General Manager North America Hair Care. “Our Aussie girl is playful and lighthearted, and we’re excited to have a campaign that speaks to that fun energy, while still expressing the benefits of Aussie 3 Minute Miracle Moist.”

Aussie 3 Minute Miracle Moist is a deep conditioner treatment with three times the moisturizing power. Transform dry hair into silky, shiny waves in 3 short minutes with a nourishing and intensely hydrating formula, made with a touch of Australian Aloe, Jojoba and Sea Kelp.

The new commercials kicking-off the ‘End Your Dry Spell’ campaign are available on YouTube. For information on Aussie and 3 Minute Miracle Moist, please visit Aussie.com. For even more information, check out Aussie on Facebook, Instagram and Twitter.

ABOUT PROCTOR & GAMBLE

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170103005393/en/

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Source: Proctor & Gamble

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