Maricopa County, Clear Channel Outdoor Launch Regional Billboard Campaign to Share Critical Heat Relief Resources
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"Working with our partners, we've expanded hours at life-saving cooling centers across the region. Now, we need as many people as possible to know about this resource," said Maricopa County Board of Supervisors Chairman
The Maricopa County Department of Public Health (MCDPH) confirmed a record-breaking 645 heat-associated deaths in 2023, a significant increase from the previous year. The digital billboards will help combat this trend by promoting the free, 24-hour 211 information service that can assist people experiencing heat emergencies. MCDPH has funded expanded capacity at the bilingual call center to help connect residents to cooling and respite centers, utility assistance, and A/C repair and replacement during the 2024 heat season.
"Every one of us in
MCDPH research found the biggest barriers to using cooling centers in 2023 were:
- Not knowing they exist
- Lack of transportation to cooling centers
- Not knowing where cooling centers are located
To address this,
"Providing extended hour and overnight respite opportunities is just one of the many ways the
This new digital billboard campaign with Clear Channel Outdoor will expand awareness further, alerting residents and visitors all over
For information on heat illnesses and prevention, visit Maricopa.gov/heat.
For real-time heat data, visit the new MCDPH dashboard.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
About
About
About Maricopa Association of Governments
The Maricopa Association of Governments (MAG) provides a forum for local and tribal governments working together on issues that affect the lives of everyone in the greater
About 211 Arizona
211 Arizona, originally known as Community Information and Referral Services, was founded in 1964 and incorporated as a private, nonprofit 501(c)(3) organization in 1979. In 2017, Solari, Inc. acquired the program, which transforms lives by linking individuals and families to vital services throughout
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SOURCE Clear Channel Outdoor
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