Hilliard Lyons Starts Facebook (FB) at Long-Term Buy

Hilliard Lyons initiates coverage on Facebook (NASDAQ: FB) with a Long-Term Buy rating and a price target of $92.00. Analyst Stephen Turner expects monetization will continued to improvement.

"We believe Facebook has an industry leading advertising position due to the network effect of the company’s social networking site’s 1.35 billion users and other recently acquired company-owned brands such as Instagram’s 200 million users, Messenger’s 500 million users, WhatsApp’s 600 million users and the Oculus virtual
reality headset," said Turner.

"We expect continued monetization improvement as a result of enhanced video advertising through the company’s LiveRail acquisition; and from Atlas, Facebook’s cross-device & offline sales tracking advertising platform and measurement service. We also expect Facebook’s Audience Network to substantially increase the number of ads served, leveraging demographic data of Facebook users, allowing third party apps to host Facebook’s inventory of ads," he added.

For an analyst ratings summary and ratings history on Facebook click here. For more ratings news on Facebook click here.

Shares of Facebook closed at $74.24 yesterday.

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