Fitbit (FIT) Adds to Target-Sparked Gains on Jim Cramer Pump

Fitbit (NYSE: FIT) is adding to yesterday's big gains on the Target deal after Jim Cramer highlighted the stock on 'Stop Trading' on CNBC this morning.

Yesterday, Target said it would provide free FitBit devices to 335,000 U.S. employees in an effort to promote wellness and reduce health-care costs.

With the deal, Cramer said Fitbit should be classified as a "health & wellness" company, not a device maker. This can give it a much higher multiple, Cramer said.

Fitbit CEO James Park will be on Mad Money with Cramer this evening.

Shares of FIT last traded up 3% to $38.21.

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