Zeta Global names Nate Yohannes president of data and AI lab

Zeta Global (NYSE: ZETA) appointed Nate Yohannes as President of Zeta Data & AI Lab and Global Head of Research and Development, according to a company statement.

Yohannes brings over 15 years of experience from senior positions at Meta, Microsoft, and the White House. Most recently, he served as Product Management Lead for GenAI in Ads Ranking at Meta, where he led strategy and development of AI systems using Meta's Llama technology for the company's advertising business.

In the newly created role, Yohannes will report to Chief Technology Officer Christian Monberg and oversee the Zeta Data & AI Lab, an innovation group designed to identify, test, and scale new business opportunities beyond the company's core operations.

At Meta, Yohannes held senior AI product roles across Instagram and Meta Modern Recommendation Systems, working with systems serving over 2 billion daily users. Before Meta, he served as Director of Product & Strategy for Microsoft's Office of the CTO, leading company-wide initiatives in AI, autonomous systems, and robotics.

Earlier in his career, Yohannes worked in federal government as Senior Advisor at the U.S. Small Business Administration and served on the White House Broadband Opportunity Council. He holds a Master of Science from Brown University and a Juris Doctor from the University at Buffalo School of Law.

"Nate is a rare kind of leader—equal parts visionary and builder—who understands how to turn breakthrough technologies into transformative outcomes," said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global.

The Zeta Data & AI Lab will serve as a strategic engine to transform ideas into new revenue lines, drawing on the company's proprietary data, AI capabilities, and enterprise expertise.

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