MNTN hires Fraser Woollard to lead data partnerships strategy

MNTN (NYSE: MNTN) announced the appointment of Fraser Woollard as Head of Business Development and Data Partnerships. Woollard will lead global business development initiatives focused on expanding MNTN's ecosystem of data and technology partnerships.

Woollard brings over 25 years of experience in the advertising technology industry. He previously served as Global Head of Business Development at Mediaocean, where he managed global partnerships and launched the Connect partner program, driving more than 200 strategic integrations across the media landscape.

At MNTN, Woollard will focus on expanding relationships that support the company's AI-driven performance marketing platform and its proprietary Performance Graph. His role will involve growing the network of global data and technology partners to provide advertisers with targeting capabilities and performance measurement tools.

"Fraser's appointment reflects the momentum we're seeing across Connected TV," said Mark Douglas, President & CEO of MNTN. "As advertisers continue shifting budgets to CTV, we're scaling our partnerships to meet that demand and strengthen the foundation that powers our performance platform."

MNTN operates a technology platform that brings performance marketing to Connected TV. The company's self-serve technology allows brands to run TV advertisements and measure conversions, revenue, and site visits.

The appointment comes as MNTN positions itself to capitalize on growth in Connected TV as a performance marketing channel. Woollard's experience in building strategic alliances will support MNTN's business development operations and expansion of its Performance TV platform.

You May Also Be Interested In

• U.S. debt tops $40 trillion
• Encompass Health Corporation (EHC) files mixed shelf
• Guidewire ClaimCenter earns eight Celent awards across global regions