Ciscom names Dave Mathews CCO, Sheri Rogers to lead Prospect Media

Ciscom Corp. (CSE: CISC) (OTCQB: CISCF) announced the appointment of Dave Mathews as Chief Commercial Officer and Sheri Rogers as President of Prospect Media Group, effective immediately.

Rogers will lead Prospect Media's strategy and operations, focusing on AI-powered analytics, automation, and technology-enabled activation frameworks. Since joining Prospect, she has expanded the agency's capabilities in AI-supported audience modeling, predictive measurement, automated optimization, and omni-channel activation.

"Sheri's leadership has positioned Prospect at the forefront of data, media, and technology," said Mathews. "Her ability to turn analytics and automation into high-impact solutions sets Prospect apart."

Rogers stated: "By building on Prospect's 28-year analytics foundation with AI, automation, and first-party data, we help clients cut through complexity and focus on what drives performance."

Mathews will drive commercial strategy and revenue growth across Ciscom's portfolio while continuing to partner with Prospect to align its AI and automation roadmap with Ciscom's broader platform strategy.

"With Sheri's mandate to elevate Prospect's market leadership, deliver transformative enhancements to our digital and AI capabilities in addition to solidifying client relationships and, Dave's commercial leadership strengthening our ability to scale technology-enabled solutions and partnerships across the organization, we are positioned to capitalize on the fast evolving landscape," said Michel Pepin, President, CEO, and Director of Ciscom Corp.

Prospect Media Group is a commerce-focused, data-driven integrated media agency serving retail, QSR, financial, B2B and pharmaceutical clients across Canada. Ciscom invests in and manages companies within the Information and Communication Technology sector, specializing in AdTech and MarTech.

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