KeyCrew
It sounds like a joke. A broker with 7,500 past clients and decades of deals closed across Southeast Michigan says he actively avoids hiring agents with perfect online ratings. But for Larry Gotcher, owner of Resource Realty Group in Ann Arbor, its a hiring rule he stands by and one that says a lot about what actually separates producing agents from ones who are just good at managing their image.
I refuse to hire somebody with a five-star review, Gotcher says.... (continue reading...)
The data center investment conversation in the United States has been dominated by a short list of primary markets: Northern Virginia, Phoenix, Chicago, and Dallas. But the infrastructure fundamentals that made those markets attractive are under pressure. Power queues stretch to three years. Land costs have repriced sharply. Community opposition is hardening. For edge and inference data center developers, the economics of secondary Midwest markets are starting to... (continue reading...)
KeyCrew Journal | June 2026
Most luxury agents start with staging. Bent Danholm, founder of Danholm Collection, starts with a question: who, specifically, is going to buy this house? Not a demographic bracket. Not a net worth range. A real, detailed profile of a person, their job, their family structure, their hobbies, their commute, their lifestyle. And he says the data point most agents skip is also the one that tends to make or break the campaign.
That data... (continue reading...)
Earlier this year, Ryan Hinricher sat down at a lunch table at the Global Wellness Summits real estate symposium in New York. He had just returned from staying in his newly completed model home in Citrus County, Florida, a home he spent the last year designing around a single idea: that wellness should be built into the structure of where you live, not bolted on as an afterthought. At the event, three separate people approached him with the same concept: invisible... (continue reading...)
There are two completely different categories of technology inside a commercial real estate building. Most ownership groups treat them as one. That mistake is costing them more than they realize.
Bill Douglas, CEO of OpticWise, has spent years watching property owners hand operational technology decisions to people who were never trained for them. And according to Douglas, it is one of the most consistent and expensive blind spots in the industry.
IT is very... (continue reading...)
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