Yahoo! (YHOO) Could Place Bid for Hulu
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Yahoo! (Nasdaq: YHOO) could be mulling a bid for one of the largest streaming content providers around.
Bloomberg reported Friday morning that the former Internet search giant could be taking a hard look at Hulu. Yahoo! CEO Marissa Mayer wants to add videos alongside other content, given the premium that advertisers are willing to pay for such a service.
Amazon.com (Nasdaq: AMZN) could also be planning a bid, Bloomberg noted, as might private equity firm Guggenheim Partners.
Hulu offers free reruns of TV programming and subscription service for newer content which runs about $8 per month. The company is co-owned by Disney (NYSE: DIS), Concast (Nasdaq: CMCSA), and News Corp (Nasdaq: NWSA). Disney or News Corp might also seek a buyout of the company, with Disney potentially focusing on its advertising model while News Corp relies on subscriptions.
Competition for Hulu includes Amazon Instant Video, Netflix (Nasdaq: NFLX), and Google's (Nasdaq: GOOG) YouTube, among many others.
Shares of Yahoo! are up 0.5 percent early.
Bloomberg reported Friday morning that the former Internet search giant could be taking a hard look at Hulu. Yahoo! CEO Marissa Mayer wants to add videos alongside other content, given the premium that advertisers are willing to pay for such a service.
Amazon.com (Nasdaq: AMZN) could also be planning a bid, Bloomberg noted, as might private equity firm Guggenheim Partners.
Hulu offers free reruns of TV programming and subscription service for newer content which runs about $8 per month. The company is co-owned by Disney (NYSE: DIS), Concast (Nasdaq: CMCSA), and News Corp (Nasdaq: NWSA). Disney or News Corp might also seek a buyout of the company, with Disney potentially focusing on its advertising model while News Corp relies on subscriptions.
Competition for Hulu includes Amazon Instant Video, Netflix (Nasdaq: NFLX), and Google's (Nasdaq: GOOG) YouTube, among many others.
Shares of Yahoo! are up 0.5 percent early.
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