SodaStream (SODA) Weaker as Starbucks (SBUX) Encroaches
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SodaStream (NASDAQ: SODA) is seeing weakness following a trademark filing from Starbucks (NASDAQ: SBUX) that appears to encroach on the company's beverage machine market.
The trademark is for "FIZZIO," a machine for he production of beverages and is describe as follows, according to trademarkia.com:
Milk; flavored milk; milkshakes; milk-based beverages; milk-based beverages containing coffee; milk-based beverages containing fruit juice; milk-based beverages containing fruit; milk-based beverages with chocolate; soy-based food beverage used as a milk substitute; dairy-based food beverages also containing cocoa
Coffee; tea; cocoa; espresso beverages; beverages made with a base of coffee; beverages made with a base of espresso; coffee-based iced beverages; coffee-based beverages containing milk; tea-based iced beverages; beverages made with a base of tea; beverages made with a base of herbal tea; tea-based beverages with fruit flavoring; chocolate-based beverages with milk
Flavored and unflavored water; mineral water; sparkling water; soft drinks; fruit drinks; fruit juices; sparkling fruit and juice based beverages; soda beverages; frozen fruit beverages; frozen fruit-based beverages
Restaurant, cafe, cafeteria, coffee bar and coffee house, carry out restaurant, and take out restaurant services; catering services; preparation of carry out beverages"
h/t @herbgreenberg via @markflowchatter.
The trademark is for "FIZZIO," a machine for he production of beverages and is describe as follows, according to trademarkia.com:
Milk; flavored milk; milkshakes; milk-based beverages; milk-based beverages containing coffee; milk-based beverages containing fruit juice; milk-based beverages containing fruit; milk-based beverages with chocolate; soy-based food beverage used as a milk substitute; dairy-based food beverages also containing cocoa
Coffee; tea; cocoa; espresso beverages; beverages made with a base of coffee; beverages made with a base of espresso; coffee-based iced beverages; coffee-based beverages containing milk; tea-based iced beverages; beverages made with a base of tea; beverages made with a base of herbal tea; tea-based beverages with fruit flavoring; chocolate-based beverages with milk
Flavored and unflavored water; mineral water; sparkling water; soft drinks; fruit drinks; fruit juices; sparkling fruit and juice based beverages; soda beverages; frozen fruit beverages; frozen fruit-based beverages
Restaurant, cafe, cafeteria, coffee bar and coffee house, carry out restaurant, and take out restaurant services; catering services; preparation of carry out beverages"
h/t @herbgreenberg via @markflowchatter.
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