Barnes & Noble (BKS) Orders 1.5M NOOKs, But Competition Stiffens

Amazon.com (Nasdaq: AMZN) has been making waves with it's new Kindle Fire media tablet, but that doesn't mean its alone in the market.

According to reports on Friday, Barnes & Noble (NYSE: BKS) has placed orders for about 1.5 million NOOK tablets for the fourth-quarter, with 1.1 million being the basic device, and 400,000 being the NOOK color tablet.

Further, Barnes & Noble vendor has set a target of 4.0 million to 4.1 million for fiscal 2012.

The number may be spot on, or not (more likely). Reports yesterday had Amazon slinging about 1 million Kindles per week over the last three weeks, putting it on pace for an 8 million unit quarter.

Making competition even more stiff is word that Apple will begin producing a smaller iPad in the middle of 2012, for delivery later that year.

Barnes & Noble is almost 2 percent higher pre-market Friday.

---

Serious News for Serious Traders! Try StreetInsider.com Premium Free!

---

You May Also Be Interested In

• Industrial Robot Installations Hit Record Highs Amid Labor Shortage Crisis
• Amazon.com (AMZN) Reiterated at Market Outperform Rating by Citizens on AWS Leadership
• Ackman adds Netflix, Visa and Mastercard in portfolio revamp