Viant Technology (DSP) IPO Opens 76% Higher

Today's IPO for Viant Technology Inc. (NASDAQ: DSP) opened for trading at $44 after pricing 10,000,000 shares of Class A common stock at a price to the public of $25.00 per share.

BofA Securities and UBS Investment Bank are acting as book-running managers for the proposed offering. Canaccord Genuity, JMP Securities, Needham & Company and Raymond James are acting as co-managers for the proposed offering.

Viant is a leading people-based advertising software company that enables marketers and their advertising agencies to plan, buy and measure their advertising across most channels. Its self-service DSP for omnichannel advertising, Adelphic®, provides the ability to execute programmatic advertising campaigns across desktop, mobile, connected TV, linear TV, streaming audio and digital billboards.

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