MediaAlpha (MAX) IPO Opens 21% Higher

(Updated - October 28, 2020 12:05 PM EDT)

Today's IPO for MediaAlpha, Inc. (NYSE: MAX) opened for trading at $23 after pricing 9,250,000 shares of its Class A common stock at a price of $19.00 per share.

The underwriters have a 30-day option to purchase up to an additional 1,387,500 shares of common stock at the initial public offering price, less underwriting discounts and commissions.

J.P. Morgan, Citigroup, Credit Suisse, and RBC Capital Markets are acting as joint bookrunners. Canaccord Genuity and William Blair are acting as bookrunners. MUFG is acting as a co-manager.

MediaAlpha provides the leading marketplace solutions for buyers and sellers of vertical media. Our programmatic advertising technology powers over 300 million transactions annually, representing more than $550 million in spend on brand, comparison, and metasearch sites across insurance, travel and other industries.

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