WRAP Technologies (WRAP) to Cut 30% Staff

Wrap Technologies, Inc. (Nasdaq: WRAP) today announces an initiative to position the company for growth in 2024 and beyond.

The Company has reduced its labor force by 30%, representing $2.4M in annual savings, in the past 45 days through outsourcing and headcount reductions. To position for the future, the Company is expanding manufacturing capacity in its Tempe facility and building out a robust enterprise-level sales and marketing team. These measures should enable Wrap to meet the increasing global demand for its solutions while driving shareholder value.

Cost Reduction Initiatives:

Wrap is implementing various cost-saving measures to optimize the corporate structure while investing in near and long-term revenue opportunities. These measures include digitization initiatives, headcount reductions and strategic outsourcing. These steps have enabled Wrap to achieve material cost savings while redirecting investment to higher ROI initiatives.

“Reduction in headcount must always be balanced with a strategic outcome. I am confident that this decision will yield long-term results in efficiency, discipline and focus while driving shareholder value,” said Scot Cohen, Wrap CEO.

Expansion in Manufacturing:

Wrap intends to increase its production capacity through the expansion of its manufacturing operations in Tempe, Arizona to meet the growing global demand for the BolaWrap® Remote Restraint device. The manufacturing facility will leverage state-of-the-art technology, that should result in improved throughput.

“Our Tempe facility is expected to evolve into a standalone, solely-purposed manufacturing division,” said Cohen. “This approach provides a singular outcome by harnessing advanced R&D and innovation under one roof. There will be no distractions in our Tempe facility, ensuring laser-focused solutions towards higher purpose policing efforts.”

Investing in Enterprise-Level Sales and Marketing Infrastructure:

Wrap is redirecting investment towards its sales and marketing infrastructure to capitalize on industry tailwinds. This investment should enable the expansion of Wrap’s corporate headquarters in Miami, Florida and the continued recruitment of top-tier enterprise-level talent on its executive and corporate teams.

“Focus, discipline, and execution are our mantras for 2024,” said Cohen. “As Tempe serves for our manufacturing and R&D hub, Miami will not only serve as our new corporate headquarters, but our home base for overall thought leadership in higher purpose policing. Our Miami headquarters will function as a courtyard for the best minds coming together and providing solutions for the Company’s higher purpose policing platform. Today’s announcement also sets the direction for how Wrap will be positioned as lean yet opportunistic, and ready to leverage the forward-thinking brand we’ve been building since 2016. We are investing in our improved platform which positions the Company to capture recurring revenue and cultivates a high performance culture around elite talent.”

About Wrap

Wrap Technologies, Inc. (Nasdaq: WRAP) is a leading global provider of advanced public safety solutions, integrating ultramodern technology, cutting-edge tools, and comprehensive services to address the complex, modern day challenges facing public safety organizations around the world. Guided by a no-harm principle, Wrap is dedicated to developing groundbreaking solutions that empower public safety agencies to safeguard the communities they serve in a manner that fosters stronger relationships. Driving safer outcomes, empowering public safety and communities to move forward together.

Wrap's BolaWrap® solution encompasses an innovative and patented hand-held remote restraint device, strategically engineered with Wrap’s no-harm guiding principle to proactively deter escalation by deploying a Kevlar® tether that safely restrains individuals from a distance, mitigating potential risks and injuries, averting tragic outcomes.

Wrap Reality™, the Company’s advanced virtual reality training system, is a fully immersive training simulator and comprehensive public safety training platform that equips first responders with the discipline and practice to prevent escalation, de-escalate conflicts, and apply appropriate tactical use-of-force measures to better perform in the field.

Wrap Intrensic is a comprehensive, secure and efficient body worn camera and evidence collection and management solution designed with innovative technology to quickly capture, safely handle, securely store, and seamlessly track evidence, all while maintaining full transparency throughout the process.

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