Viad Corp. (VVI) Announces CFO Transition

Viad Corp (NYSE: VVI) (“Viad” or the “Company”) today announced that Michael “Bo” Heitz will assume the role of Chief Financial Officer of the Company in March 2025. Heitz joined the Company on December 16, 2024 and is based in Pursuit’s Denver office where he will work in close partnership with Pursuit President and future CEO David Barry and the rest of the Company’s leadership team to support Pursuit’s strategy and growth as a standalone public company following Viad’s sale of its GES business. Ellen Ingersoll, Viad’s Chief Financial Officer since 2002, will remain CFO through the Company’s filing of its Form 10-K for 2024 and will work closely with Heitz to ensure a smooth transition.

“On behalf of the Board and leadership team, I want to thank Ellen for her transformative work over the past 22 years,” said Steve Moster, Viad’s President and Chief Executive Officer. “Ellen has made innumerable contributions throughout her tenure as CFO and has guided us through some of the most transformative evolutions in our company’s history. We are grateful for her support as Pursuit begins its next chapter as a standalone entity and wish her the very best.”

Heitz brings deep finance and strategic expertise to Pursuit. He joins Pursuit after a decade with Vail Resorts, where he held leadership roles spanning corporate development, investor relations, capital markets, and financial planning and analysis. Most recently, Heitz served as Vice President of Corporate and Mountain Finance. Earlier in his career, he worked in private equity at The Riverside Company and in investment banking at William Blair & Company.

“We are delighted to have someone of Bo’s caliber join the team at such an important time,” said David Barry, President and future Chief Executive Officer of Pursuit. “He possesses both extensive financial capabilities as well as invaluable experience in the leisure and hospitality space. This makes him an ideal addition to Pursuit’s leadership team as we look to capitalize on the substantial growth opportunities that exist as a pure-play, high-growth, high-return business.”

“Pursuit is an innovator and industry leader with exceptional assets, resources and capabilities,” said Heitz. “I am excited to join as Pursuit embarks on a new chapter of growth and look forward to working closely with David and the entire team to drive successful execution against the Company’s strategic growth objectives.”

As previously announced, Pursuit will launch as a standalone publicly traded company upon the sale of Viad’s GES business, which is expected to close on December 31, 2024. As an independent, high-growth and high margin business, Pursuit will have the financial flexibility and balance sheet capacity to accelerate its Refresh, Build, Buy growth strategy and capitalize on its substantial growth prospects in the attractions and hospitality space. Upon completion of the transaction, Viad intends to change its corporate name and relaunch as Pursuit and change its NYSE common stock ticker symbol to PRSU.

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