Target (TGT) announces partnership with Champion

Target Corporation (NYSE: TGT) today announced a strategic partnership with the original American sportswear brand, Champion. The Champion collection for Target will offer a fresh take on Champion's signature look featuring a unique line of high-quality, trend-forward activewear and sporting goods for adults and kids. The line will be available in Target stores and on Target.com beginning in August.

"When you combine Champion's legacy in sportswear with Target's style authority, the result is something special," said Rick Gomez, Executive Vice President and Chief Commercial Officer, Target. "We know our consumers love new and differentiated items, and this partnership is all about merging sport, style and culture in a relevant way that resonates with them. I can't wait for everyone to experience this on-trend, high-quality and irresistibly affordable assortment with styles only at Target."

Champion collection for Target
Featuring more than 500 pieces, this extensive line includes stylish apparel, accessories and slides as well as sporting goods, accessories and bags for adults and kids. Drawing inspiration from Champion's rich history of more than a century in sports, the collection is infused with on-trend colors, exclusive premium fabrics, unique washes and detailed trims and unique Champion logo. The Champion collection for Target is a blend of modern, classic and vintage elements with most items under $40.

Following the August launch, limited-time-only collection of classic, varsity-inspired apparel for women and men will arrive in September on Target.com and in a dedicated space in the front of most Target stores.

"As one of the most recognizable names in apparel, Champion's presence at Target—a retailer known for its strong connection to the consumer and intentional assortment—marks a significant moment," said Jamie Salter, Founder, Chairman and CEO at Authentic Brands Group, owner of the Champion brand. "This partnership underscores Champion's enduring influence and strategic growth as we introduce the brand in a meaningful way through one of the most respected retailers in the market."

A winning partnership
This collaboration with Champion underscores Target's ongoing strategy to forge meaningful partnerships with leading brands like Apple, Disney, Kendra Scott, Levi's and Ulta. It also marks an exciting milestone for Champion, expanding the brand's reach and reinforcing its position as a leader in sportswear by making its iconic style more accessible than ever. By bringing high-quality collections to guests, the retailer continues to enhance its product offerings and deliver exceptional value while creating unique shopping experiences that resonate with consumers.

Effortless style made easy
Consumers can shop the Champion collection for Target assortment with Target's industry-leading fulfillment services. For extra shopping convenience, they can use Drive Up and Order Pickup to receive their items in as soon as two hours with no minimum purchase and no membership fee required and unlimited same-day delivery with a Target Circle 360 membership or free 2-day shipping when they spend $35.

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