PublicSquare (PSQH) Announces CFO Transition

PSQ Holdings, Inc. (NYSE: PSQH) (“PublicSquare,” or the “Company”), America's leading marketplace and payments ecosystem valuing life, family, and liberty, today announced that James Rinn has been appointed Chief Financial Officer, effective June 1, 2025. Mr. Rinn, who has served as a board member and chair of the PublicSquare Audit Committee since July 2023, will succeed Brad Searle, who will transition to Senior Vice President of Finance for the Company’s Brands Division. Mr. Rinn brings over 30 years of accounting leadership at public and private companies, having held multiple CFO roles throughout his career.

“The PublicSquare team and I could not be more enthusiastic for James to step into the CFO role,” remarked Michael Seifert, Chairman and CEO of PublicSquare. “I am convinced that this move will strategically position our Company for significant success as we demonstrate our capabilities, meet ambitious targets, attain profitability, and lay a solid foundation for a thriving business. James possesses a tremendous skill set from decades of financial experience, integrity, alignment with our mission, relational equity with the team, and existing context for the company. Finally, I'm especially grateful for Brad's help and support since the beginning of the PublicSquare journey. I'm incredibly excited for his next chapter, which will bring his full focus and value for excellence to the Brands Division.”

“I am honored to assume the Chief Financial Officer role at PublicSquare during such a crucial period," commented James Rinn. “As a Board member, having observed the Company's remarkable culture and the team's commitment, I am eager to partner with the leadership team and our skilled finance group. I will emphasize promoting ongoing growth and securing long-term financial stability.”

Transition Plan

Following Mr. Rinn’s appointment as CFO, he will step down from his role as Audit Committee chair but will continue to serve on the Company’s Board of Directors. Willie Langston will assume the role of Audit Committee Chair. Nick Ayers has been appointed to the Compensation Committee and will fill the vacancy opened by Mr. Rinn’s appointment as CFO. Mr. Searle will remain an employee of PublicSquare but will no longer be considered an executive officer.

About James Rinn

James Rinn, 56, has served as a member of the PublicSquare Board of Directors and as Audit Committee Chair since the Company's IPO in July 2023. Mr. Rinn serves as the Chief Financial Officer to Sedera, Inc., a service provider to medical cost-sharing communities, a position he has held since February 2023. From 2015 to 2023, Mr. Rinn was the Chief Financial Officer and Chief Operating Officer of Maxwell Locke & Ritter LLP, an accounting, tax and consulting firm, where he was responsible for overseeing all financial and operational details of the partnership and other related legal entities, and managed risk management activities. From 2013 to 2015, Mr. Rinn was the Chief Financial Officer and Chief Operating Officer of Five Stone Tax Advisers LLC, a financial and tax advisory firm, where he was responsible for overseeing all financial and operational details of various service lines. From 2011 to 2013, Mr. Rinn was the Chief Financial Officer and Chief Operating Officer of SmithCo Investments and the E3 Foundation, where he was responsible for overseeing all financial and operational segments of the company. Mr. Rinn was also the Vice President of Finance at First American Flood Data Services, Inc., a subsidiary of First American Financial Corporation (NYSE: FAF) from 2000 to 2011, where he was responsible for financial reporting and coordinated internal audit, financial audit and Sarbanes-Oxley related audit activities. From 1999 to 2000, Mr. Rinn was the internal audit director at National Instruments Corporation (Nasdaq: NATI), a producer of automated test equipment and virtual instrumentation software. Mr. Rinn has held positions on various boards of directors and has over 30 years of finance experience. Mr. Rinn holds a Bachelor’s in Business Administration from the University of Texas, Austin.

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