Netflix opens second entertainment venue in Dallas

Netflix Inc. (NASDAQ: NFLX) opened its second Netflix House location at Galleria Dallas on December 11, 2024. The 100,000-square-foot entertainment venue offers immersive experiences based on the company's shows and movies.

The facility features free entry areas including photo opportunities with characters from Netflix series, a restaurant called Netflix BITES, and a retail shop with exclusive merchandise. Ticketed experiences include "Stranger Things: Escape the Dark" and "Squid Game: Survive the Trials," with prices starting at $39 each. The venue also includes Netflix RePLAY, a game room with challenges based on various Netflix content, with game cards starting at $10.

"Dallas is the perfect place for Netflix House. Everything is bigger in Texas, and that includes its fandom," said Marian Lee, Netflix's Chief Marketing Officer.

The Dallas location follows Netflix House's first venue, which opened in King of Prussia, Pennsylvania, outside Philadelphia last month. Netflix employed more than 270 local tradespeople during construction and created nearly 300 permanent jobs for area residents.

Netflix plans to open a third location in Las Vegas in 2027. Mastercard serves as the official cornerstone partner for the venues.

The information is based on a Netflix press release.

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