Asset Entities shareholders approve merger with Strive

Asset Entities Inc. (NASDAQ: ASST) announced that its shareholders have approved a merger with Strive Enterprises, Inc. Strive shareholders approved the transaction on September 4, 2025.

The merger will create what the companies describe as a Bitcoin Treasury Company. Upon completion, the combined entity will be renamed Strive, Inc. and continue trading on Nasdaq under the ASST ticker symbol.

Matt Cole will serve as Chief Executive Officer and Chairman of the Board of the combined company. Current Asset Entities President and CEO Arshia Sarkhani will become Chief Marketing Officer and board member.

The merger closing remains subject to certain conditions, including clearance from The Nasdaq Stock Market LLC for the company's listing application.

The transaction includes a private placement financing expected to generate more than $750 million in gross proceeds. An additional $750 million could become available through warrant exercises, potentially bringing total gross proceeds to over $1.5 billion.

"Through our reverse-merger structure, zero debt profile, and $750 million PIPE, we are uniquely positioned relative to peers to execute our strategy and maximize Bitcoin per share for investors," Cole stated in the announcement.

Asset Entities operates as a technology company focused on social media marketing and management across platforms including Discord, TikTok, Instagram, and YouTube. Strive Enterprises, co-founded by Vivek Ramaswamy in 2022, is a financial services firm. Its subsidiary Strive Asset Management manages over $2 billion in assets.

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