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AbbVie (ABBV) Introduces Alle Payment Plans

June 27, 2024 8:33 AM EDT

Allergan Aesthetics, an AbbVie company (NYSE: ABBV), today debuted Allē Payment Plans, powered by Cherry. By giving consumers the power to pay over-time for aesthetic treatments and products, including BOTOX® Cosmetic (onabotulinumtoxinA) and the JUVÉDERM® Collection of Fillers, Allē Payment Plans make aesthetics more accessible and affordable.

Market research shows more than 50 million Americans are interested in facial injectables, but only a fraction seek treatment each year, citing cost as the biggest barrier1. Now, with Allē Payment Plans, patients can pay for their treatments with a monthly plan making it easier for them to achieve their aesthetic goals.

"We are excited to debut flexible payment plans within Allē at no cost* to aesthetic practices for Allergan Aesthetics treatments and products, increasing the accessibility and affordability of aesthetic treatments for patients and supporting providers to welcome new patients," said Jasson Gilmore, Senior Vice President, U.S. Aesthetics. "Over the last several years, pay over-time solutions have grown to become a preferred method of payment for millions of Americans from cell phones to clothing. Allē Payment Plans help patients pursue the recommended treatments they want, on terms that work for them."

Allē Payment Plans initial pilot program uncovered key insights. "We found that 54% of transactions were from patients new to aesthetics or trying a new service. 34% of transactions included two or more brands2," shared Jasson Gilmore. "This shows that consumers want to pay over-time for the recommended aesthetic treatments they have been considering. Removing cost as a barrier gives them that opportunity."

The Allē Payment Plans national roll-out begins today, with full availability across the U.S. expected over the next few months. "Our practice began accepting Allē Payment Plans as part of a pilot program. Since then, we've seen an influx of patients who want to pay over-time and are now interested in learning about additional treatments to help achieve their aesthetic goals," said Neekan Rivera, PA, Allergan Medical Institute Trainer and founder of Aère Aesthetics. "Allē Payment Plans quickly became a seamless part of our front desk experience, and our patients earn Allē points for their treatments."

"We are thrilled to partner with Allergan Aesthetics, the market leader, given their industry defining products and their success with Allē, the country's leading aesthetics loyalty rewards platform," said Sean Schroeder, COO at Cherry. "With Cherry's years of experience in patient financing, and Allē's leadership in aesthetics rewards, this combined offering will support practices in helping make aesthetics treatments more accessible for all."

Allē is offering an inside look of Allē Payment Plans to providers attending The Aesthetic Show (TAS) in Las Vegas, Nev., June 27-June 30, 2024. Attendees can join a sponsored Lunch and Learn and can also schedule personalized one-on-one discussions with an Allergan Digital Consultant at the Allergan Aesthetics booth to discover how to optimize Allē for Business within their practice and to prepare for Allē Payment Plans.

In serving more than seven million Members across ~30,000 practices to date, part of Allē's mission is to help educate consumers about aesthetic treatments, and to simplify office operations for practices. From its inception, Allē has disrupted the aesthetics industry by offering the most robust rewards program. Allē is the first and only loyalty program in the aesthetics market to also offer consumers the ability to earn points on over 50 non-Allergan Aesthetics treatments and brands. By providing Members with information, tools, and incentives, and now with flexible ways to pay, Allē empowers consumers along their treatment journey, making the next product purchase or treatment closer within reach.

To learn more about offering Allē Payment Plans in your practice, please reach out to your Allergan Aesthetics sales representative, or visit http://business.alle.com/payment-plans for more information.

*Payouts in full are for eligible Allergan Aesthetics products and treatments only. All other services are subject to standard Cherry rates.



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