1-800-FLOWERS.Com (FLWS) Acquires SmartGift

1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), a leading provider of gifts designed to help inspire customers to give more, connect more, and build more and better relationships, announced it has acquired SmartGift, Inc. SmartGift, Inc., an intelligent gifting platform, enables brands and corporations to engage consumers, employees, and prospects by providing a premium digital gifting experience in a unified platform. The SmartGift platform provides innovative, thoughtful, and convenient gift-sending and receiving experiences designed to establish complex corporate gift solutions for business partners. It allows users to send, track, and manage gifts and recognition campaigns for employees and clients quickly and efficiently. The acquisition of SmartGift, Inc. continues to expand the company's best-in-class consumer and corporate gifting capabilities and offerings to its customer community.

"Personal and professional relationships are fortified through meaningful gestures," said Chris McCann, CEO, 1-800-FLOWERS.COM, Inc. "With the addition of SmartGift, Inc. to the 1-800-FLOWERS.COM, Inc. portfolio, we are continuing to expand and innovate our gifting capabilities, offering more ways to build meaningful relationships, celebrate important milestones, and create even more business impact, all through the power of gifting."

SmartGift, Inc. will provide 1-800-FLOWERS.COM, Inc. a customized gifting solution for all kinds of gifting experiences including retail, entertainment, corporate, and more through its innovative engagement and rewards platform and features. SmartGift, Inc.'s intelligent features will help companies achieve growth and retain clients and employees, driving more pipeline and revenue at each touchpoint while advancing abilities to control, execute, and measure business impact. With this data, organizations can gain valuable insights into their engagement efforts and strategic planning.

The SmartGift, Inc. functionality, paired with the 1-800-FLOWERS.COM, Inc. family of brands, helps organizations of all sizes create and maintain meaningful connections with associates, customers, and individuals important to them and their business.

Bernd Strenitz, Founder and CEO, SmartGift, Inc., will join 1-800-FLOWERS.COM, Inc. as Vice President, SmartGift. Strenitz said, "I am delighted that SmartGift, Inc. is now part of the 1-800-FLOWERS.COM, Inc. family of brands. The teams at 1-800-FLOWERS.COM, Inc. and SmartGift, Inc. have been co-developing through a close and strong partnership for some time. There is much opportunity ahead to further simplify the gifting journey through the deployment of emerging technologies that enable the seamless selection and sending of the right gifts."

Monika Kochhar, Founder, SmartGift, Inc., said, "We have been providing enterprises, their customers, and employees a seamless and smart experience to celebrate people at the right moment with the right gift and the right message. Our close collaboration with 1-800-FLOWERS.COM, Inc. has brought to market the best-in-class capabilities for companies to engage their communities and spread positive culture."

Venable LLP served as legal counsel to 1-800-FLOWERS.COM, Inc. on the acquisition of SmartGift, Inc. Meister Seelig & Fein PLLC served as legal counsel to SmartGift, Inc.

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