PLBY Group (PLBY) Appoints Gyorgy Gattyan to its Board

PLBY Group, Inc. (NASDAQ: PLBY) today announced the appointment of Gyorgy Gattyan to its Board of Directors (the “Board”). In connection with the appointment of Mr. Gattyan, the Board was expanded from five to seven directors, but is currently composed of six directors and has one vacant seat, which the Board is working to fill with a new independent director as soon as practicable.

Mr. Gattyan’s appointment follows the Company’s previously disclosed long-term license agreement with Byborg Enterprises S.A. (“Byborg”), a company controlled by Mr. Gattyan, and the November 2024, $22.35 million investment in the Company by a Byborg affiliate also controlled by Mr. Gattyan, as well as another $25.44 million investment in the Company by that same affiliate, which investment is currently pending PLBY Group stockholder approval. Mr. Gattyan brings to the Board over 10 years of experience as an entrepreneur, digital technology executive, and director and chairperson of multiple organizations.

“Gyorgy has established multiple successful, web-based businesses, making him a valuable addition to the Board, as Playboy continues to pursue a digital focused, asset-light business model,” said Ben Kohn, PLBY Group’s Chief Executive Officer. “I’m excited to welcome Gyorgy to PLBY Group and have his experience and support as the Company returns to growth.”

Mr. Gattyan is the Chief Executive Officer of Docler Holding S.a.r.l., a multinational information technology, media and entertainment company he founded in 2013 and is headquartered in Luxembourg. Docler Holding is the parent company of Byborg, which is primarily focused on the development and operation of live streaming websites, including the webcam platform LiveJasmin, which Mr. Gattyan founded in 2001. In addition, Mr. Gattyan serves as the Chairman of the Board of Trustees of multiple charitable foundations which support a variety of causes, primarily in his native Hungary.

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