RumbleOn rebrands as RideNow Group with new ticker symbol

RumbleOn, Inc. (NASDAQ: RMBL) announced it is rebranding as RideNow Group, Inc. with a new ticker symbol RDNW, effective August 13, 2025. The powersports dealership company made the announcement alongside its second quarter earnings report for the period ended June 30, 2025.

The company will relocate its headquarters from Irving, Texas to Chandler, Arizona, consolidating operations at its flagship store location. RideNow Group operates 54 powersports dealerships and describes itself as the largest powersports retail group in the United States.

"This change is about more than a new name and ticker symbol—it's about aligning our corporate identity and our operations with the brand our customers already know," said Michael Quartieri, CEO of RideNow Group.

The company introduced a business framework called "The RideNow Way," built on three pillars: Entrepreneurial Spirit, Customer Experience, and Operational Excellence. The framework will guide operations across dealerships and corporate offices.

RideNow Group operates through two segments: a powersports dealership group and Wholesale Express, LLC, a vehicle transportation services entity. The dealerships offer motorcycles, all-terrain vehicles, personal watercraft, snowmobiles, parts, accessories, and financial services from various manufacturers.

"Success for us is when every customer encounters the same high level of service, experience, and excitement at any RideNow location," said Cam Tkach, COO of RideNow Group.

The company utilizes proprietary RideNow Cash Offer technology to acquire pre-owned vehicles directly from consumers and positions itself as one of the largest purchasers of pre-owned powersports vehicles in the United States.

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