Roku launches TVs exclusively at Best Buy Canada stores

July 16, 2025 9:00 AM EDT

Roku Inc. announced the launch of its Roku Select Series TVs in Canada, available exclusively through Best Buy Canada. The televisions mark the first Roku-made TVs sold in the Canadian market.

The lineup includes QLED 4K models ranging from 50 to 75 inches, with smaller sizes available in 4K and HD formats. The televisions feature Roku's operating system and provide access to apps, The Roku Channel, and more than 200 live TV channels.

"With the launch of our first Roku-made TV in Canada, we're leveling up," said Marcin Lempka, Country Manager Roku. "This lineup of TVs featuring the delightful Roku Experience is crafted with our signature design and intuitive interface, and reflects years of investment and relentless focus on our customers."

The TVs include features such as Roku Smart Picture technology, which automatically adjusts picture settings based on content type, Bluetooth headphone support for private listening, and a built-in remote finder.

Pricing starts at $199.99 for 32-inch and 40-inch models, which will launch this fall. The 4K QLED models in 50-inch, 55-inch, 65-inch, and 75-inch sizes start at $419.99 and are available online at BestBuy.ca, with in-store availability beginning July 22.

"We're dedicated to bringing the latest and greatest tech to Canadians. Partnering as the exclusive retailer for the first Roku-made TV reflects our shared commitment to delivering intuitive, premium experiences," said Thomas Funk, Category Director, Televisions, Best Buy Canada.

Best Buy Canada is a subsidiary of Best Buy Co. Inc. (NYSE: BBY) and operates over 320 stores across Canada.



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