PwC becomes official business consulting partner of MSG properties

Madison Square Garden Sports Corp. (NYSE: MSGS), Madison Square Garden Entertainment Corp. (NYSE: MSGE), and Sphere Entertainment Corp. (NYSE: SPHR) announced a multi-year marketing partnership with PwC US, according to a press release statement.

The agreement designates PwC as The Official Business Consulting Partner of Madison Square Garden, the New York Knicks, and the New York Rangers. The professional services firm will receive promotional exposure across MSG Entertainment, MSG Sports, and Sphere Entertainment properties.

PwC branding will appear on Sphere's Exosphere in Las Vegas, on GardenVision during Knicks and Rangers games at Madison Square Garden, and across MSG Networks programming. The company will also have presence in high-traffic areas around The Garden and Moynihan Train Hall.

Beginning in 2026, PwC will serve as presenting partner of the Knicks "Season of Giving" community program, which consists of charitable initiatives during the holiday season.

"PwC and the MSG Family of Companies share a commitment to delivering best-in-class experiences," said Doug Jossem, Executive Vice President Global Sports and Entertainment Partnerships, MSG Entertainment.

Kristin McHugh, Chief Marketing and Communications Officer at PwC, stated the partnership "builds upon a long-standing business relationship with the MSG Family of Companies" and supports the company's commitment to strengthening communities.

The partnership includes integrations across digital, broadcast, and social content platforms. PwC operates in 136 countries and territories with more than 364,000 employees globally.

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