Perion partners with Albertsons Media Collective for retail advertising

Perion Network Ltd. (NASDAQ: PERI) announced a partnership with Albertsons Media Collective to provide advertisers access to purchase-based audience data from Albertsons Companies, Inc. (NYSE: ACI) for display and digital out-of-home advertising campaigns.

The collaboration allows marketers to reach more than 100 million verified shoppers across Albertsons' network of over 2,200 store locations. Advertisers can access audiences through Perion's display and digital out-of-home advertising formats, according to the company's statement.

The partnership provides marketers with access to Albertsons' first-party data covering 37 million weekly shoppers and over 100 million addressable digital identifiers. Campaigns will use Perion's display and digital out-of-home technology with personalized creative content and real-time offers.

"Our partnership brings together the three pillars marketers are demanding today: high-quality audience data, engaging ad formats and measurable outcomes," said Evan Hovorka, VP of Product Innovation for Albertsons Media Collective.

The agreement includes closed-loop measurement capabilities for display advertising and incremental sales measurement for digital out-of-home campaigns. Advertisers will receive AI-driven optimizations as part of the service offering.

"This partnership showcases the power of Perion's differentiated ad tech to connect premium media, retail intelligence and AI-driven measurement," said Tal Jacobson, Perion's CEO. "We're unlocking new revenue streams by unifying retail data and high-impact media."

Albertsons Media Collective operates as the retail media division of Albertsons Companies, which has locations across 35 states and the District of Columbia. Perion provides advertising technology solutions for agencies, brands and retailers through its Perion One platform.

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