PebblePost hires Will Harrington as chief revenue officer

PebblePost appointed Will Harrington as chief revenue officer, according to a company press release. The performance marketing company specializes in programmatic direct mail and connected television advertising.

Harrington previously held senior leadership roles at Criteo, Vayner3, and MiQ Digital. His background includes scaling commercial teams and developing growth strategies in both agency and brand-direct environments.

The appointment follows other recent executive hires at PebblePost over the past 18 months. The company added Amit Nigam as senior vice president and head of product, and Ryan Horn as senior vice president and head of marketing to support expansion into broader performance marketing services.

"Will joins us at a great time. Marketers are under more pressure than ever to drive real, measurable outcomes and cut through the alphabet soup of adtech," said Jacob Ross, chief executive officer of PebblePost.

PebblePost recently launched Performance CTV, a connected television advertising product. The company reports the service delivers an average of 23 times incremental return on advertising spend and a 36% increase in conversion rates.

The New York-based company operates a performance marketing platform that uses online and offline data for direct mail and television advertising campaigns. PebblePost states it can identify and reach households across the United States through access to transaction data and intent signals.

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