LifeMD names Shayna Webb Dray as COO, promotes two other executives

LifeMD, Inc. (NASDAQ: LFMD) appointed Shayna Webb Dray as Chief Operating Officer, the virtual healthcare services provider announced. Webb Dray previously served as Senior Vice President of Operations at the company.

Webb Dray joined LifeMD in 2021 as Head of Supply Chain and Procurement, where she developed the company's supply chain strategy. She was promoted to Senior Vice President of Operations in 2023 and led the launch of the company's weight management program. She oversees the Care Center, Pharmacy, Clinical Operations and Project Management Office.

Before joining LifeMD, Webb Dray worked as Executive Director of Operations at Kaplan Publishing, a Graham Holdings subsidiary. She holds a Bachelor of Science in Supply Chain Management and Marketing from Syracuse University.

The company also expanded Chief Marketing Officer Jessica Friedeman's responsibilities to include product oversight, naming her Chief Marketing and Product Officer. Jacob Ellison, previously Vice President of Analytics, was appointed Chief Analytics Officer and will oversee data strategy, AI innovation and financial planning and analysis.

LifeMD provides telemedicine services, laboratory and pharmacy access, and specialized treatment across more than 200 conditions including primary care, men's and women's health, weight management, and hormone therapy. The company operates through a digital care platform, a 50-state affiliated medical group, an affiliated pharmacy, and a patient care center.

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