Klarna expands eBay resale integration to six new markets

Klarna (NYSE: KLAR) and eBay (NASDAQ: EBAY) announced the expansion of their embedded resale integration to six new markets: Australia, Belgium, Canada, Ireland, Poland and Switzerland.

The integration allows Klarna users to list eligible purchases on eBay directly through the Klarna app. Product images, descriptions and details are automatically pre-filled using Klarna's purchase data, according to the companies' statement.

Since launching in December 2024 in the U.S. and UK, Klarna users have created more than one million eBay listings through the app. The feature has seen strong engagement in automotive parts, accessories and fashion categories.

"Resale is no longer a niche behavior - it's becoming a core part of how people shop and manage their money," said David Sykes, Chief Commercial Officer at Klarna. "Whether it's reselling a jacket you bought last season or a phone you've upgraded, embedding resale directly into the payments experience and connecting it to eBay's global marketplace turns past purchases into future value."

The expansion comes as the secondhand market continues to grow. Nearly nine in ten consumers plan to maintain or increase their secondhand spending, according to eBay's Recommerce Report.

"By connecting Klarna's resell experience directly to eBay's global marketplace, we're helping high quality pre-loved items find new homes faster," said Avritti Khandurie Mittal, VP of Product at eBay Services.

Klarna operates as a global digital bank and payments provider with over 118 million active users and processes 3.4 million transactions daily. eBay enabled more than $75 billion in gross merchandise volume in 2024.

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