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JFrog names Genefa Murphy as chief marketing officer

January 5, 2026 8:01 AM EST

JFrog Ltd. (NASDAQ: FROG) appointed Genefa Murphy as chief marketing officer, effective immediately, according to a company statement.



Murphy previously served as chief marketing and content officer at Udemy (NASDAQ: UDMY). Her background includes roles as chief marketing officer at Five9 (NASDAQ: FIVN), senior vice president and chief marketing officer at Micro Focus, and global vice president of corporate marketing and communications at Hewlett Packard Enterprise (NYSE: HPE).



Murphy holds a PhD in User Acceptance of New Technology from the University of Wales. She has served on the Board of Rutgers University for Academics and as a board member for Televerde. She currently serves as a limited partner and go-to-market advisor for Stage 2 Capital.



"I'm thrilled to welcome Genefa to JFrog at a defining moment, as our industry experiences a surge of innovation across software supply chain management, security, and governance," said Shlomi Ben Haim, CEO and co-founder of JFrog.



Murphy will oversee JFrog's global marketing organization from the company's headquarters in Sunnyvale, California.



JFrog provides a software supply chain platform for organizations to build, manage, and distribute software. The company reports having millions of users and more than 7,000 customers worldwide.


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