JAKKS Pacific partners with Hershey for confection-themed dolls

JAKKS Pacific Inc. (NASDAQ: JAKK) announced a licensing partnership with The Hershey Company to create confection-themed products for its Charming line of small dolls and collectibles.

The collaboration will produce eight products featuring dolls inspired by Hershey's Kisses, Jolly Rancher, Reese's, Bubble Yum, Twizzlers, and Hershey's Syrup. Each doll includes themed charms and accessories related to its respective confection.

The first products, Hershey's Kisses collectibles, will launch exclusively at CVS on December 26, 2025. The partnership agreement runs through December 31, 2026, with an option for extension.

"Partnering with The Hershey Company allows us to blend two worlds that people love, delicious treats and self-expression," said Debbie Haag, Senior Vice President at JAKKS Pacific.

Michelle McLaughlin, CEO of Brand Activation Consulting, The Hershey Company's licensing agent, said the company is "excited to see the new Charming line bring our iconic Hershey brands to life in a way that feels fresh, fun, and right on trend."

The Charming Bag Charms are designed as accessories that can be attached to purses, backpacks, phones, or water bottles. The products allow users to mix and match dolls and charms to customize their appearance.

JAKKS Pacific is a Santa Monica-based toy designer and marketer. The Hershey Company generates more than $11.2 billion in annual revenues and operates in approximately 80 countries with brands including Hershey's, Reese's, and KIT KAT.

The information is based on a company press release.

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