Innovative Eyewear expands Reebok smartglasses to new retail channels

Innovative Eyewear Inc. (NASDAQ: LUCY) announced that its Reebok athletic smartglasses became available on the Reebok mobile app, with availability on Reebok.com scheduled to follow on August 1.

The company manufactures smart eyewear under the Lucyd, Lucyd Armor, Reebok, Eddie Bauer and Nautica brands. According to the company, Reebok.com receives approximately 570,000 monthly organic visitors.

"Our Reebok frames were designed with the emphasis on innovation that is the hallmark of Reebok products," said Harrison Gross, CEO of Innovative Eyewear. "We are glad to continue Reebok's history of cutting-edge products that truly enhance active lifestyles and performance."

The Reebok smartglasses are branded as "Reebok Powered by Lucyd" and feature what the company describes as Bluetooth audio capabilities. Innovative Eyewear develops ChatGPT-enabled smart eyewear and offers its products in multiple frame and lens combinations.

The announcement was made in a press release statement from the Miami-based company.

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