House of Doge announces NASDAQ merger, expands Dogecoin treasury

House of Doge Inc., the corporate arm of the Dogecoin Foundation, released its 2025 shareholder letter detailing a definitive merger agreement with Brag House Holdings Inc. (NASDAQ: TBH). The merger is expected to close in the first quarter of 2026, subject to regulatory approval.

The company established the Official Dogecoin Treasury, which has grown to more than 730 million Dogecoin through a partnership with CleanCore Solutions Inc. (NYSE: ZONE). House of Doge operates under a 10-year asset management agreement for the treasury.

House of Doge expanded institutional access to Dogecoin through a partnership with 21Shares, offering exchange-traded fund and exchange-traded product options in the United States and Europe. The company plans to launch B2B and B2C payment solutions in the first quarter of 2026, including a rewards debit card that enables Dogecoin spending at over 150 million merchants worldwide.

The company made strategic investments in professional sports, becoming the largest shareholder of U.S. Triestina Calcio 1918, an Italian football club, and a major investor in HC Sierre, a Swiss hockey team. These investments serve as platforms for Dogecoin visibility and potential future tokenization initiatives.

"The progress we made in 2025 reflects a deliberate strategy to build durable infrastructure first, before scaling products, payments, and revenue," said Marco Margiotta, Chief Executive Officer of House of Doge. "As we move into 2026, our focus shifts toward execution: closing the Brag House transaction, activating payments and merchant partnerships, and bringing Dogecoin further into everyday economic activity."

The company outlined a diversified revenue strategy spanning treasury-related participation, management fees, payments infrastructure, licensing, brand partnerships, and sports-based commerce. House of Doge plans to launch additional products including an embeddable Dogecoin wallet and merchant acceptance tools.

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